SEO Search Engine Optimization

A picture paints a thousand words as they say in the world of art, so below you will find an SEO search engine optimization strategy graphically represented. This I believe captures the nub of what is required in order to lift a web site up to the coveted position of page one or two on the search engines results listing.

Keyword Selection

Getting on page one or two of Google or any of the other search engines is not necessarily an overnight process and can require a consistent and concentrated effort; particularly when you are targeting highly competitive keywords and or keyword phrases i.e. the words or phrases people use to search for what you are offering them.

That said, for many small businesses operating in a specific location and offering a particular service, SEO can be a relatively simple affair. Knowing where to place your keywords on your pages and in your headers, along with a good and concise description of what you do will probably be sufficient to get you a good position. No guarantees but sometimes it really is quite a simple process for someone who knows what they are doing.

For example if you have a financial advice business based in Languedoc Rousillon, then using the location as part of the title can work very well, especially in combination with the other techniques illustrated.

SEO strategies are detailed in some depth on my blog under the label SEO search engine optimization. which is well worth a visit if you are interested in exactly how this is done, particularly how and where to place keywords in your content and titles.

Link Building Strategies

The link building techniques that anyone can apply are highlighted in red along with the utilisation of squeeze lists. This can be a bit too laborious for many people, but often when designing a website we can put a number of links in place to help you get kick started. You may even find that, for the less competitive scenarios mentioned, this is all you need to get a good position and then you may be able to let nature take its course i.e. you will find people interested in your business will bookmark and link to your website; which is exactly what you want.

Another great tool that any small business can use to give their business much needed publicity is the Google Local Businesses tool. A completely free service that allows you to claim your business and promote it through Google, especially useful when you have a supporting website.

Performance Monitoring

This is an aspect of SEO you need to consider at an early stage because it requires code to be added to the web pages you want to track. The benefits of measuring web site performance is relatively obvious:

• to find out how many visitors your site is getting
• where those visitors reside geographically
• what the most popular pages are
• who is referring visitors to your site
• the keywords that brought your visitors

There are more reasons but these bullets cover the primary ones. There are a number of software resources that will measure these parameters for you, but the one recommended is 'Google Analytics'. A free tool you can use that provides all the functions listed plus many more. You are required to register with Google and place their code on your pages, but this is pretty standard of any performance measuring software. You can visit Web site Performance Monitoring for a more detailed account of the subject.

We offer a basic SEO starter package to get you up and running which you can find on the prices page. All meta tag details and keyword inclusion are provided as part of the standard design package but we can also provide a keyword analysis service to identify suitable keywords to target for your design if you are unsure how to do this.

Web site Promotion and Branding

Tap into the latest Web 2.0 business promotion techniques by giving away a high value free gift to your customers that has been branded to promote your business and web site You just offer the free gift to your customers and encourage them to share it with whoever they like, friends family, colleagues or even their customers.

The more Smart Media modules you can give away the more you will promote your business, it really is as simple as that.

Your customers will have access to free online training modules, free software that they can download, in the knowledge that it is perfectly safe to use, and much more.

Web 2.0 technology includes and embraces social media sites such as Facebook, Twitter and many more. This is a 21st century branding technique which you can find out all about by visiting the Smart Media business page and clicking on the 'Business Builder' module where all will be explained.

Also remember that included in this package is 24 hours a day 365 days a year PC support and comprehensive training modules that cover a huge range of PC and technology related topics. There is training on how to use common Windows software programs and even how to use the most popular social media sites to promote your business. For example, setting up a page or group on facebook and how to add a like button to your website just like the one below.

If you want to purchase the Smart Media Bar you can go to the sign up options using this link or you can contact me directly to discuss your options. You can either email me at Moulin Website Design or just visit the contact us page to complete the form and send a message.